One of my favorite quick-turn projects was a holiday turkey meal campaign this past holiday season that went from initial ask to press-ready files in just 48 hours. Walmart had an amazing “$4 meal deal” online but no presence in stores. The goal was simple but powerful: create in-store signage and supporting materials that allowed customers to scan a QR code and instantly add a complete holiday meal—turkey and all the fixings—directly to their online basket. It was a seamless bridge between physical retail and e-commerce, designed to make holiday planning effortless for busy shoppers.

The challenge? The product images we received were low-resolution and not suitable for large-format print. With no time for a reshoot, I leveraged AI tools to intelligently upscale and clean up the assets—refining detail, correcting artifacts, and ensuring color consistency—so they would hold up at print scale. Balancing speed with quality control was critical, and within two days we had polished creative, production-ready files, and a campaign that delivered both visual impact and functional convenience for our customers.